A relative newcomer on the the global food scene, matcha, more commonly known as green tea powder, has quickly captured the culinary world by storm and proven it is not just a fad. Long established in Japan, this potent powder has roots in the traditional tea ceremony and has in recent decades been adopted by pastry chefs and chocolatiers all over the globe. From brownies to croissants and donuts, my new ‘Matcha Green Tea‘ food tasting tour unravels the history behind this enigmatic ingredient while sampling some of the best matcha-flavoured interpretations London has to offer.
_DSC3739Alongside tasting plenty matcha treats and one hot drink (all included in the tour price), the bohemian districts of Fitzrovia and Soho will serve as our vibrant backdrop. From little Dickensian alleyways to secluded courtyards, our exploration will also take in a charming toy museum, a former hat factory as well as an urban village filled with chic boutiques and public art.
Following in the footsteps of my ‘Macarons & Mews‘ and ‘Piccadilly and Petit Fours‘ walks, this new food tasting tour adopts a similar concept: exploring the hidden corners of an iconic London area while visiting the location’s sweet(est) hotspots.
Believe it or not, the concept for this new tour came about while Emily Faulder and I were discussing our love for all things Japanese over … you guessed it … iced matcha lattes. Emily is the talented photographer behind the ‘Shinnichi‘ project (in which I was happily asked to participate in) as well as the editor behind the ‘Love Japan‘ magazine.
The ‘Matcha Green Tea’ food tour was also recently featured on the Londonist Out Loud podcast (‘Matcha Ado About Nothing‘) with the writer and broadcaster N Quentin Woolf.
fitzroviamuralThis tour is aimed at seasoned Londoners as well as tourists who are looking for their sugar rush to come with a historical slant. A perfect gift for anyone with a sweet tooth, this walk can also be booked as a private tour for birthdays, weddings or any other special occasions.
The meeting point for this tour is outside of Caffè Nero next to Whitfield Gardens (see the map below), close by Goodge Street Tube Station (Northern Line). This walk finishes close by Piccadilly Circus Tube Station (Bakerloo Line and Piccadilly Line). While the length of the tour is advertised as 2.5 hours, please note slight delays might occur as we will be visiting shops during regular working hours.
Including 5 tastings + 1 hot drink, the tour costs £20 per person and tickets are available for purchase on Eventbrite.